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Discontinued by the manufacturer; available while supplies last.
Holiday Red is the brightest red General Finishes made in Milk Paint, and it is now discontinued. A quart covers 100 to 125 sq ft per coat, but this color needs more coats than most: its contrast ratio is 85.20. At three coats a quart reaches about 33 to 42 sq ft, enough for bar stools, a side table or a small chest like those in GF's Holiday Red gallery. GF pairs it with Pitch Black Glaze Effects or Van Dyke Brown Glaze Effects for depth, and its gallery mixes it with Snow White for a seashell pink or with Persimmon, in equal parts, for a red one maker named Cherry Tomato.
Buy one can, no case minimum. Free shipping at $35, no code needed (lower 48 + DC). 30-day returns on unused, unopened items; opened paint can't be returned. Orders usually ship in 2 to 4 business days, and standard delivery takes 3 to 7 business days after that. See our shipping policy and refund policy.
GF explains why this red covers less: extra-bright colors start in a clear base containing only calcium carbonate, with very little titanium dioxide, which keeps them vivid; bright pigments also have smaller particles, which lowers opacity. Plan your quart count with three coats in mind.
| Type | Water-based acrylic paint, interior/exterior |
|---|---|
| Sheen | Flat, low luster (10 to 15) |
| Size | 1 quart |
| Coverage | 100 to 125 sq ft per quart per coat (GF product page) |
| Dry time at 70 F, 50% humidity | Touch 30 minutes; recoat 2 hours; cure 21 days |
| VOC | Under 50 g/L |
| Apply with | Synthetic bristle brush, short nap or foam roller, or HVLP spray (1.8 to 2.0 mm) |
| Thin with | Water, GF Extender or GF Accelerator |
| Clean up | Soap and water for hands; GF Brush & Gun Cleaner for equipment |
| Manufacturer part # | QHR |
Why does Holiday Red need so many coats? GF says extra-bright colors start in a clear base with very little titanium dioxide, which keeps them vivid but lowers hide. Holiday Red scored 85.20, the lowest of the colors we carry.
What can I put under Holiday Red to save coats? General Finishes suggests a primer coat of a similar, higher-opacity paint, and gives Brick Red under Holiday Red as its example. A foam brush also lays down more coverage than a bristle brush.
Which glaze goes with Holiday Red? GF's gallery shows Holiday Red pieces glazed with Pitch Black Glaze Effects and with Van Dyke Brown Glaze, then sealed with a water-based topcoat.
Can I return it? Yes. We offer 30-day returns on unused, unopened items. Opened paint can't be returned.
How fast does it ship? Orders usually ship in 2 to 4 business days, and standard delivery takes 3 to 7 business days after that. Shipping is free on orders of $35 or more (lower 48 + DC).
Holiday Red facts above come from the General Finishes Milk Paint page and the GF Milk Paint FAQ. Other Holiday Red sizes and every other color are in our General Finishes Milk Paint collection.
Data sheets: Milk Paint technical data sheet (March 2020); Holiday Red safety data sheet.
General Finishes Milk Paint Holiday Red color chipDocuments are published by General Finishes. Always follow the label and SDS.
Free standard shipping on orders $35+ to the lower 48 states and DC.
30-day returns on unused, unopened items. Contact us within 30 days of delivery to start a return. Opened paint, aerosols, flammables, special orders and sale items can't be returned. Read the full refund policy.
Use this product page for the exact item, then check the Weekend Project Carts for prep, applicators, patch, cleanup, and finishing supplies. If you are still choosing a method, start with the Project Guides before adding everything to cart.
